Degree Programs

Why Is A Marketing Degree The Best Choice For You?

marketing degree
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If you want to learn how to use the most powerful weapon in the economy and influence people’s decision making, you need to pursue a marketing degree.

If you love a certain clothing line and you can’t wait for a new collection to come out, there is nothing special to it, marketing made you do it.

If you got used to buying the same brand of pasta or your favorite beer, there is no surprise to it, marketing made you do it.

If you think that your loyalty to any brand of products comes from your free choice, that is because the marketing wizards want you to think so. They are masters of promoting the product and creating the brand identity that inspires commitment in the minds of average consumers.

They are champions of detecting hidden needs and creating new ones, and convincing people that certain product is a necessity. It sounds like magic, but it is actually a complicated science.

A marketing degree will teach you the secrets of influencing people’s opinions and choices, and the basics of brand management and brand awareness. It will help you to put your creativity to use together with modern digital and social media to formulate superb marketing campaigns.

Thinking outside the box is what made the most successful marketing campaigns in history. If you are open-minded and not afraid to elaborate thought-provocative ideas to get the message across, you might have a future in marketing.

Marketing is a culturally and politically sensitive area and every marketer needs to be deeply aware of that. Every slogan or a product name must be adjusted to local language and customs to avoid possible trouble and confusion.

Researches need to be done to classify consumers in categories with different preferences, so they can be offered different and multiple choices. This is just a tip of the iceberg when it comes to modern marketing, and if you want to learn all about it, better get your marketing degree.

How To Get A Degree In Marketing?

You can earn a bachelor’s degree in marketing usually in four years of study. You will learn the basics of consumer psychology and behavior, together with modern statistical analysis and strategic business planning.

You will be trained to understand how people’s tastes and preferences change over time and what factors influence that transformation. You will study the theories of behavioral economics to understand what shaped today’s consumerist society.

Statistics is a powerful weapon in marketing and you should master it if you want to understand why different strategies are implemented in different markets. Market segmentation based on statistical data is a foundation of every marketing strategy.

Marketing degree teaches you how to satisfy every niche of consumers and what information to use as inputs for your strategy. It is a long way from a prosperous product to brand creation, and early good positioning on the market is a key for success.

A typical four-year curriculum usually includes topics like:

  • An Introduction to Behavioral Economics
  • The Basics of Statistical Analysis
  • International Marketing Strategy
  • Quantitative Analysis for Marketing Decision Making
  • Brand Management and Promotion Strategies

Promotions, persuasion, and public relations, advertising, social media, and pricing strategies are just some of the topics you will master on your way to earning your marketing degree. Prepare to explore new markets and learn to spot new opportunities for product placement and promotions.

Digital Marketing
Photo by Campaign Creators on Unsplash

Learn some marketing tricks like psychological pricing, and the secrets of search engine optimization and email marketing. You may learn how to boost your social media content and take advantage of pay-per-click advertising.

To master everything there is about marketing, you must find a great school that offers a good curriculum that will provide you with a solid foundation for your marketing knowledge. To help you with this, we developed our college search tool, which you can use to browse through colleges across the nation to find the one that suits your ambitions.

Use this tool to ease your decision-making process, because this might determine your professional future. Before you decide where to pursue your marketing degree, we encourage you to do some meticulous check of potential schools that you may choose.

You can always use online marketing courses to broaden your knowledge or to even earn a degree in marketing if you prefer online education. If you need more independence and flexibility in your class schedule, check out some of the best online marketing programs.

What Can You Do With A Degree In Marketing?

Communication, presentation, and teamwork skills will open some doors to a variety of jobs where you can put your marketing skills to test.

Become a brand manager who oversees all aspects of product marketing, and uses the knowledge of marketing research, advertising, and product development to evaluate consumer trends. The brand manager usually begins his career as a marketing assistant, research analyst, or sales representative.

With a marketing degree, you might start a career as an event planner who organizes promotional events for fundraising, or gatherings and professional conferences, and training sessions. All these events require a planner who can anticipate the needs of an audience and has analytical skills to evaluate what the consumers of events might be looking for.

Marketing majors with strong analytical and research skills may be good for the role of market research analyst, who studies consumer’s reactions to new products. His observations are used to modify products, packaging, and adjust advertising campaigns to consumer’s preferences.

He must use software and statistical tools, and prepare and deliver presentations to his superiors. His role is crucial for a decision making process and formulating marketing strategies.

A marketing degree will show you the world of social media management and teach you how to use these tools to increase the product presence and mold the image of your company. Social media manager uses Facebook, LinkedIn, Pinterest, Twitter, Instagram to create valuable viral content using his creativity and writing skills.

Shape The World Of Tomorrow

Marketing is like a fuel of the modern economy, the grease that helps the engine to run better. It creates demand that produces cash flow which is the bloodstream of the global market.

By getting a marketing degree, you gain knowledge that will allow you to shape the world of tomorrow. Influencing people’s opinions and having an impact on their choices is a powerful tool that needs to be used carefully.

Do not waste any time, if you want to get into the exciting world of global marketing.

Put your creativity to good use with a proper marketing study.

Find a good college, and take a first step toward getting your marketing degree.


Interested in a degree in this field? Our College Search Tool makes it quick and easy to find a school offering what you are looking for. Give It A Try!

Colleges Offering Marketing Degrees

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